Ambilight 3-sided for a unique imageA technology that's unique to Philips, Ambilight technology makes your screen much wider-and your viewing experience more immersive-by emitting an extra wide glow from three-sides of your TV screen onto the surrounding wall. Colour, vibrancy and excitement move beyond the screen and into your living room to bring you a viewing experience beyond the ordinary, with this Philips 50 inch TV.Get the best from HDR with HDR10+For the highest quality picture, HDR10+ offers scene-by-scene HDR mastering for the truest, most accurate HDR picture technology to date. With HDR10+ each scene is optimised, meaning the maximum amount of detail is shown - even in the brightest or darkest moments. The 50PUS7394 also supports standard HDR10 and HLG formats. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is set to become the standard for transmitting 4K signals.Android TV for smart TVIn a complicated world of catch-up TV, Android TV makes sense of it all. Using a clear, intuitive interface, Android lets you effortlessly switch between Netflix, Amazon Prime, YouTube and many other services. Android lets you pick up where you left off in the latest series or check out new movie releases - all without getting lost within complicated menus.Voice control with built-in Google Assistant and works with AlexaWorking via the built-in Android system, Google Assistant helps you find content, apps and even controls compatible smart home devices, such as the Philips Hue lighting system. All this is available by simple voice command. Alternatively, connect your Amazon Echo or similar Alexa device and use voice commands via Alexa. ... More